When we think about social media, it is important to remember how much the internet, and the ways we interact with it, are evolving. The rate of change is fairly rapid, and because of this, it is easy for conventional wisdom regarding best practices to fall behind.
Think about it: the internet is still fairly new. Some of us might have trouble imagining life without it, and yet the first commercial service providers didn’t start up until the late 1980s, just a bit more than twenty years ago. Google got started in 1996-1997 (about 15 years ago); Livejournal began in 1999 (12 years ago); MySpace was founded in 2003 (about 8 years ago); and Facebook launched in 2004 (7 years ago). All of these services took time to develop and find their audiences. So even experts in social media haven’t been doing it for very long, because not long ago, nothing existed to do.
What this means is that there’s still a lot of space for experimenting, being creative, and developing your own unique way of using social media. Take, for example, the author Tobias Buckell. A year ago, contrary to all advice, he decided to shut down the comments on his blog. Experts told him that this was crazy talk, that he needed to enable comments on his blog to encourage conversation and engagement with his audience. Some people went as far as to say that without comments, it wasn’t even a real blog any longer. But Tobias was feeling drained from all the time and energy he had to spend moderating the comments, and he was censoring what he allowed himself to talk about as a result.
He recently published the results of his experiment: he went from 20,000 unique visitors/month when he shut off comments to 100,000 unique visitors/month a year later, which is the highest traffic he’s had in the seven years he’s run the blog. And he sounds happier because of it too, saying: “It’s really been a lot more fun since I starting letting myself be myself.”
So obviously the conventional wisdom that a blog has to have a commenting option, and that you can judge a blog’s impact and degree of engagement by looking at how many comments are being made on it, is flat-out wrong in this case. Yes, the experts were wrong. Would the no-comments approach work for everyone? No, probably not. But apparently it’s not the deal breaker everyone thought it was.
When considering my own use of social media, I find this distinctly comforting. It’s human to hit a wall sometimes. I’m sure many of us have a social media tactic that we’re “supposed to do” but makes us cringe. I’ll tell you mine, although maybe you can already guess. I’m supposed to write blog posts that are less complete and leave more room for all of you to respond. (And I love it when you respond, really I do.) But right now, it’s hard for me to even consider being less than complete–the thought makes my inner perfectionist rear up and ululate in horror. I imagine a blogging horror story in which I deliberately delete something I really wanted to say in order to leave it for someone else to say, and then…NO ONE SAYS IT.
So, time to dish. I told you my social media cringe-point; what’s yours? Is there a service that you just can’t get into? Is there common advice that makes you want to throw your laptop across the room? Is there something that, if you allowed yourself not to do it, would make you enjoy social media more or allow you to be more authentic to yourself? Let loose below.