- You write in an effervescent, breathless style that makes you think of tiny, tiny bubbles in champagne that tickles your nose. You know it tickles your nose because hundreds of writers have insisted this is so.
- You must repeat words. Especially adjectives. Especially simple yet descriptive adjectives like fresh and soft and tiny and smooth.
- Also fragments and short sentences. As many as you have the stomach for. A firm, taut stomach or a poochy, loveable stomach. Any kind of stomach. The type of stomach does not matter.
- Lists shine like chronicles of diamond brilliance. Everyone loves lists because NUMBERS and PERIODS. Even if you actually have no structure whatsoever, a list will make it seem like your mind works in an orderly yet quirky fashion.
- Irony oozes out of your articles like fresh, fresh honey. It hardens into impenetrable armor that allows you to say what you want with fewer repercussions because no one can entirely tell where the irony ends and the truth begins.
- Or fuck, you can also just swear a whole fucking lot so you sound like you have a goddamned edge, like maybe you’re a little angry but also you’re just so fucking cool that everyone should shut the fuck up and listen to what you have to say, which is good old-fashioned hard-nosed no-shit wisdom, y’know?
- But if you’ve already got some of the manic pixie dream girl vibe going on, then the gentle sarcasm-dripping flow of honey armour is definitely the way to go. People will love you. They will love you so much, they will share your article on Facebook without ever knowing your name. Eventually you can start the next Toast except named after a different breakfast food or maybe crème brûlée.
- Your irony is like a scythe if you’ve ever used a scythe. Otherwise it’s like the X-acto blade in sixth grade art class. You make long careful cuts against the grain of society’s bullshit. Long, smooth cuts. Long, incisive cuts. Long, insightful, sharp yet understanding cuts that are way healthier than the way physicians used to practice bloodletting on sick people via cupping or leaches.
- You can also use ridiculous metaphors and not-very-obscure historical and pop culture references that may or may not apply. Either way you will be creating sly but searing commentary. People will think you are clever.
- It also helps if you include a refined and artful graphic related in some way to the past. Here is an 18th century painting. Here is a bucolic landscape. Here is a brass lamp that is definitely more than ten years old. Even better if you can insert either a sweet sense of superiority or a relevant allusion to one of today’s societal woes.
- Suddenly you know how to write tongue-in-cheek articles about Seattlites’ obsession with bridges, men’s urges to make a pass at you while you’re crying, Burners’ conviction that by not going to Burning Man, you are missing out on the greatest experience known to man, and the strange propensity to want others to admit you have it worse than them while simultaneously acknowledging your innate and glowing greatness.
- You also begin to plan the most ironic post on dating that has ever been conceived by a human mind. It will be scathing but human. Bitter but sweet. Absurd but relatable. Your single friends will read it and laugh. Your married friends will read it and polish their rings.
- Bubbles. Fresh. Fresh fresh bubbles. We all love bubbles and freshness and everything about this post that makes us remember that pleasant sensation of being too clever and fresh and laundered to breathe. Like a magazine ad. Like crisp ironed cotton. Like a blog post that has gone at least one list item too far.
12 Thoughts on Writing a Certain Kind of Blog Post
July 19, 2016 by Amy Sundberg